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“The Now” – 8497 W SUNSET BLVD – WEST HOLLYWOOD, CA
Iconic New Building providing West Hollywood’s finest retail and office leasing opportunities
Multi-Functional space with multiple large outdoor patio spaces for best-in-class tenants with unobstructed city views.
PROPERTY OVERVIEW
- BUILDING SIZE: 28,930 rsf
- NUMBER OF STORIES: 3
- DELIVERY DATE: May 2024
- PARKING: 88 spaces (additional with valet assist)
DESIGN FEATURES:
- Iconic New Building providing West Hollywood’s finest retail and office leasing opportunities
- Multi-Functional space with multiple large outdoor patio spaces for best-in-class Tenants
- Unobstructed city views
- 19’ – 21’ ceiling heights
- Museum level finishes
- 8,793 square feet of outdoor patio space
MEDIA CUBE: Imagine a luminous cube – a gorgeously vivid apparition made of 3 seamlessly integrated LED panels. A vibrant visual welcome to travelers coming up La Cienega and a captivating beacon for those exploring the Strip.
The panels dynamically cycle through a kaleidoscope of colorful visuals and curated advertising or tenant identity signage. The high visibility and innovative display format of the media cube give advertisers both the opportunity and the encouragement to invest in unique content for this site.
INTERACTIVE OUTDOOR ART: A row of decorative illuminated bollards lines the exterior of the building entrance, at street level. Like a trail of stars, they visually echo the media cube content.
These bollards display artwork that responds dynamically to pedestrian activity through motion sensors – thus creating a “mood ring” that constantly reflects pedestrian activity on the Strip.
Like the lively terraces above, this interactive art gallery creates the feeling of a dynamic, living, evolving space – one that changes mood, vibe, and even color depending on the surrounding human energy.
PARTNER PROJECT Following the development schedule of the NOW building is our Sunset3 property that will be another iconic moment in the architectural fabric of West Hollywood. Also sited at the prominent intersection of La Cienega and Sunset Blvd, it plays against the geometry of the NOW to its west. The two buildings flow together at a bend in Sunset Blvd and an uphill approach of La Cienega Blvd to create a dynamic composition of stacked forms. The architects of Sunset3 developed an organic design in conversation with The NOW architecture. Together the buildings create a unified composition of glass volumes, outdoor terraces, and billboards. Travelers arriving to the Sunset Strip on La Cienega northbound will be greeted by the spectacular sight of two digital corner wrap billboards capable of carrying 3D content – the only 3D billboards on the Sunset Strip.
